The Dubai Mall sets a new standard for shopping, leisure and entertainment. Home to 12.1 million sq ft of retail and entertainment, Emaar’s flagship mall is the world’s most visited shopping and entertainment destination. The Fashion Avenue, a 440,000 sq ft fashion precinct dedicated to high fashion, positions The Dubai Mall as the fashion capital of the region while other niche components, such as The Souk and The Village, further add to its retail offering. The Dubai Mall is home to Dubai Aquarium & Underwater Zoo with thousands of aquatic animals. Other family entertainment components include KidZania®, an innovative children’s ‘edutainment’ concept; SEGA Republic, a 76,000 sq ft high adrenaline indoor theme park; the 22-screen Reel Cinemas megaplex with a total capacity of 2,800 seats; and the Olympic-sized Dubai Ice Rink. The mall is also home to the real fossil of a 155-million year old dinosaur. Emaar is currently expanding the mall, adding a further one million sq ft to Fashion Avenue. The new extension will feature modern retail, signature leisure, luxury serviced apartments, and a range of hospitality choices.