Frequently Asked Questions
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What is Umbrella ?
Umbrella is a business intelligence platform that enables members to view, research, and analyze value and volume indicators of different industries. Such information benefits both existing market players and new entrants to learn about the potential of their markets and their market position.
What is Umbrella Research Methodolgy?
The team behind Umbrella apply leading practices that differentiate the platform in the marketplace. The research methodology depends on covering 100% of businesses that have a physical market presence. The 100% business profiling helps reach new conclusions and ideas that are impossible to obtain by estimating only samples of the market. The detailed and micro study of business and brands is the key differentiator factor for Umbrella's business model. The platform's strength in linking information from business owners to their operating branches is valuable to reach and better understand market conditions.
What regions/countries do you cover?
We cover all GCC countries, Kuwait, Saudi Arabia, Bahrain, Qatar, United Arab Emirates (UAE), and Oman.
How often is the data updated?
Our field work and secondary data updates happen daily in a systematic approach that users can find the needed data at their fingertips instantaneously.
What industries featured on Umbrella ?
The industries featured on Umbrella are:
1. Restaurants and Foodservice: the restaurants database features revenue and location based intelligence of restaurants and central kitchens in the GCC with sales revenue estimates along with operational profiling such as areas, working staff, closed and upcoming locations.
2. Retail: retail industry profiling of different retail specialisations such as fashion, accessories, furniture, and electronics with sales revenue and operational characteristics profiling.
3. Real Estate: Umbrella's team conducts an annual survey of all the projects that are under construction in the GCC. The purpose of the survey is to assist retail and restaurant operators in planning their brand expansion. The survey includes information about project geographical location, ownership, construction estimated start and completion dates, and any other published information about the developments. What is the subscription or purchase model?
How credible is your data?
How can I access Umbrella ?
Clients can either subscribe to the platform for a membership plan or purchase independent reports. If subscribed to a plan, the subscriber receives contentious updates such as store sales estimates, news, upcoming and closing outlets, brand and operator updates, and store operational changes. The one off report purchases on the other hand provide a snapshot of the brand, company, industry, outlet overview at the time purchased.