Kuwait’s Alghanim Industries is planning to open 30 new F&B outlets in the GCC next year under the Wendy’s and Costa Coffee brands, the company’s vice president of food and beverage, Phil Broad, told Caterer Middle East in a recent interview. “We’ll open three more Wendy’s in Dubai, and we’re looking at a couple of locations in Abu Dhabi, then we’ll open four or five in Kuwait. We’ll open another 13 or 14 Costa Coffees in Kuwait as well, and then we’re going to put five or six locations in Saudi Arabia. That will keep us busy next year — doing nearly 30 outleta is nearly one every couple of weeks,” Broad said. Alghanim Industries signed a master franchise agreement with The Wendy’s Company in February 2015, acquiring the exclusive rights to develop all Wendy’s operational outlets in the UAE and open additional stores across the Middle East and North Africa in the next decade. The deal reinforced Alghanim’s strategy to partner with international F&B franchises, and build on its 2013 acquisition of Costa Coffee Kuwait. Alghanim has since invested in refurbishing existing outlets, opening new ones and broadened the product range. It currently operates 34 Costa outlets in Kuwait. Speaking about the progress made, Broad commented: “We’re up against coffee brands that have been in Kuwait longer but we’re seen as one of the best operators of coffee now. We have our own training centre for our baristas and we’ve used celebrity chef Dean Brettschneider from New Zealand to develop a whole new range of cakes and pastries for us, and we’ll continually launch new food ranges [in Costa].” Continuing, Broad said: “It’s all about driving longevity, rather than a short-term profit hit, which historically is how I think they [Costa Kuwait outlets] may well have been run.” There have been a number of changes implemented by Alghanim since its acquisition of Wendy’s Middle East, as Broad explained: “Since buying the business in February last year, it’s taken us some time to start delivering the Wendy’s experience. Here in Dubai, you’ve seen refurbished stores and the launch of our value offer ‘4 for 14’, then the jalapeño freshco, and now the big Angus launch. "So, the traction of the brand is starting the build and our intention was always to open in our home territory of Kuwait.” Broad revealed that after six months of searching for the right location, Alghanim has secured “a fantastic spot where most of the other competitors play” that allows for a drive-through and features “a super new design”, to create what will be the flagship Wendy’s Kuwait. In terms of UAE growth for the fast-casual brand, Broad confirmed that Alghanim has purchased land on Jumeirah Beach Road, next to the Costa Coffee drive-through, to build “a billboard Wendy’s location”, and secured space in The Dubai Mall and the new Oasis Mall extension for two outlets. “We’re gaining momentum. There aren’t many people next year who are going to open 30 plus outlets, and we’re on the lookout for more brands,” Broad reveals. Read the full interview with Phil Broad in a future issue of Caterer Middle East.
• 30 Oct, 2016
19 Jul, 2020
Alghanim Industries, one of the largest privately owned companies in the region, will breathe fresh life into Costa Coffee Qatar with additional locations and newly designed stores set to open soon. The new Costa Coffee stores will be the first to be operated by Alghanim Industries in Qatar, having been awarded sole development rights to the brand across several additional GCC countries, following their successful management of Costa Coffee in Kuwait since 2013. Alghanim will offer coffee lovers the genuine Costa Coffee experience, with a wide range of beverages made using the authentic Costa Mocha Italia blend, handcrafted with fresh milk for a rich unrivaled experience, in the brand’s signature red waffle paper cups. Updates on the new Costa Coffee in Qatar will be published on www.Instagram.com/Costa.Qatar Commenting on this, Samer Sayegh, President of Retail, F&B and Customer Engagement at Alghanim Industries said: “We’re proud to be long-standing partners with Costa, bringing one of the world’s premium coffee brands to our customers. Our focused strategy and elevated offerings made us a main player in Kuwait’s coffee shop scene, and we are very pleased to expand our relationship and move into the regional market. Qatar’s customers are known to be dedicated, discerning coffee connoisseurs, and we can’t wait to bring them our Costa Coffee experience tailored just for them.” Gordon Mowat, Managing Director EMEA at Costa Coffee said: “Our partnership with Alghanim Industries has grown in strength as well as breadth since its inception in 2013. I believe it comes down to the values we share, values which are so ingrained in the way we do business. The Alghanim team are passionate about our premium coffee, but they’re also equally passionate about crafting the best possible coffeeshop experience, listening to their customers to develop unique menu propositions and reflecting local tastes wherever they operate. As a partner, Alghanim shares our commitment to growing talent and driving product innovation, and we’re thrilled to be working alongside them to bring our iconic brand to customers in the GCC.” The Costa Coffee-Alghanim partnership has flourished since its formation in 2013, growing to more than 90 stores in Kuwait, including several flagship locations. Together, both companies have developed new coffee and pastry collaborations with celebrity chefs, launched innovative, fresh store designs and established a barista training center, to ensure teams deliver the highest possible coffee standards. The growth and success is driven by both companies’ shared commitment to delivering outstanding handcrafted coffee, credible healthy menu choices and exceptional customer service, a strategy Alghanim will be bringing to Qatar. Alghanim Industries will be providing a unique Costa Coffee experience for the country’s coffee lovers by introducing a number of innovative localized products and customized, Qatar-exclusive menu items, such as local collaborations to develop exciting seasonal creations to customers. This follows the wide success it has achieved in Kuwait with Chef Ahmed Al Zamel’s exclusive menu of beverages, sandwiches, and desserts. Customers can also look forward to relaxing in new, revamped store interiors while being served by skilled passionate teams. The new Costa Coffee stores will provide a healthy menu and wide range of alternative milk options to cater to all its customers’ different tastes and dietary needs. Put together, these forward-looking strategies continue to power the partners’ expansion efforts in the GCC, and they look forward to welcoming customers into Costa Coffee Qatar soon.
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