Eastern Trading & Contracting Company ( ETE ) was founded in 1971, as a general trading and contracting firm by Mr. Ali A. Bu Khamseen, the owner and the chairman. During the ensuing years, the company has widened the scope and range of its operations to include such diverse activities as Ready Mixed Concrete, Glass & Aluminum, Metal & Steel, Transportation, Cement Products, Stone Quarries, Construction, Electromechanical Works and Precast Concrete. Since the early days of its establishment, ETE has committed itself to sustainable development and growth until it became one of the pioneering construction and industrial entities in the Eastern Province of Saudi Arabia. As of today, ETE stands for its excellence, superiority in quality and efficiency in serving its customers and the society, while fully considering the environmental safety with utmost social responsiveness. Therefore, pro-actively contributing towards balanced social and economical growth of the region. The ETE plants which are operating under various divisions are strategically located and some of the most efficient and best maintained in the region. The record growth level in the recent past indicates the commitment and determination of ETE to lead the regional construction industry through sustainable development

Awj Investments CEO Manhal Naser and ETE Group CEO Morhaf Bu Khamseen signed the agreement on January 31. “We’re very excited to enter the Saudi market. The F&B sector in KSA is the largest and strongest in the GCC. "We look forward to expanding Operation Falafel and being one of the key leaders in the Middle Eastern street food market in KSA and MENA region,” commented Naser. The first Operation Falafel will open in Q3 2017, and development is underway for 50 units in the central and eastern regions of the Kingdom. The concept was created by Awj Investments and in an interview last year with Caterer Middle East, Naser revealed that his ambition is to take Operation Falafel global.