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Dunkin' Donuts has officially changed its name — see the new Dunkin'

Well, well, well. Look who (or what, rather) just got a flashy New Year's makeover.

In January, Dunkin' officially dropped the "Donuts" in its title and is sporting some spiffy new branding. In September 2018, the iconic chain known for it's doughnuts and coffee first announced the big decision to shorten its name.

The dramatic re-do nearly rivaled that time IHOP nearly broke the internet with its name change to IHOB (International House of Burgers). In the end, it was just a clever marketing ploy, but it definitely worked to help promote the pancake chain's new offering.

Dunkin's makeover is mostly about aesthetics, however, as the chain will still be offering a variety of doughnuts and plenty of coffee (with seasonal flavors like Girl Scout cookie flavorings). The new logo still features Dunkin's signature orange and pink colors but the product packaging now has a more modern look. On Thursday, the brand announced that the new packaging, from Boxes O' Joe to paper napkins, will debut nationwide in "coming days" and will be in all U.S. stores by the end of this month. Coffee lovers can enjoy medium cappuccinos and lattes for just $2 everyday between 2 p.m. and 6 p.m. at participating locations.

Now, America's really ready to run on Dunkin' — but just Dunkin'.

Today

04 Jan, 2019


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