Six International Restaurant Brands Debut in the Kingdom of Saudi Arabia

KSA, 14 December, 2013: Alshaya International Trading Co., one of the region's leading retail franchise operators, today announced the much anticipated arrival of six internationally acclaimed restaurant brands to Saudi Arabia. The Cheesecake Factory, P.F. Chang's, Shake Shack, IHOP, Texas Roadhouse and PizzaExpress all made their Saudi Arabian debut this week at the newly redeveloped Le Mall complex on Prince Mohammed Bin AbdulAziz Al Saud Street (Tahlia Street), creating an exciting one-stop food destination for the local community in Jeddah. Already popular with diners across the GCC region, each of the six brands offers its own distinctive menu, catering to different tastes and occasions. Collectively the restaurants at Le Mall, which also include a new Starbucks store, will be able to serve more than 1,300 customers from a single venue in the heart of Jeddah. The variety of dining choices available encompasses world-famous cheesecakes, pancakes, steak, burgers, pizzas and the wide tastes and flavours of Asian cuisine. Families and friends will discover that the world-class food and service at Le Mall creates a must-visit dining destination that welcomes all. Introducing Six Leading International Brands The Cheesecake Factory story began back in the 1940's when Evelyn Overton found a cheesecake recipe in a Detroit, Michigan newspaper that would inspire her "Original" cheesecake. More than 70 years and 30 cheesecakes later, The Cheesecake Factory has grown into an international sensation. With three restaurants located in Dubai and Kuwait, and the first restaurant in KSA now opening in Jeddah, this makes it the fourth The Cheesecake Factory in the Middle East. The Cheesecake Factory is known for its extensive and creative menu, generous portions, distinctive décor and legendary desserts. With more than 250 menu selections including nearly 50 lower-calorie “SkinnyLicious™” dishes – all handmade, in-house with fresh ingredients – and its range of more than 30 legendary cheesecakes and specialty desserts including the White Chocolate Raspberry Truffle™, Ultimate Red Velvet Cake Cheesecake™ and Linda’s Fudge Cake, there is truly “Something for everyone” at The Cheesecake Factory. The restaurant located at Le Mall, Jeddah is open Saturday through Wednesday from 11 am till 1 am, Thursday from 11 am till 2 am and Friday from 1 pm till 2 am. P.F. Chang's is an international unique brand offering stylish, Chinese-inspired cuisine combined with American hospitality in a sophisticated bistro setting featuring a contemporary design and superior service. The new P.F. Chang’s restaurant in Kingdom of Saudi Arabia offers seating capacity for 268 people and promises an extraordinary culinary journey inspired by tastes from five regions of China starting with Mongolia and Sichuan, to Beijing, Shanghai and Hunan along with a variety of signature Asian delicacies on the à la carte menu. All food is made-to-order using only the freshest ingredients and cooked in Chinese woks at temperatures of over 900 degrees Fahrenheit. P.F. Chang's is committed to providing an exceptional dining experience every time you walk through our door. The restaurant located at Le Mall, Jeddah is open Saturday through Wednesday from 11 am till 1am, Thursday from 11am to 2am and Friday from 1pm till 2 am. Shake Shack is a modern day “roadside” burger stand known for its delicious burgers, flat-top dogs, and frozen custard. With its fresh and simple, high-quality food at a great value, Shake Shack is a fun and lively community-gathering place with widespread appeal. The first Shake Shack opened in 2004 in New York City’s Madison Square Park, and became an instant neighborhood fixture. Since opening its first restaurant in the Gulf in 2011, Shake Shack has become just as well-loved in the region as it is back in New York, and now the wait is over for Jeddah’s burger aficionados. The restaurant located at Le Mall, Jeddah is open Saturday through Wednesday from 11 am till 1am, Thursday from 11am to 2am and Friday from 1pm till 2 am. IHOP, a favorite American restaurant for individual and family dining, delivers a uniquely iconic American-style dining experience, from its world-famous buttermilk pancakes and extra fluffy stuffed omelettes, to flavourful sandwiches, burgers and steaks. IHOP’s high-quality food and beverage choices have made it one of America’s favorite dining locations for over 50 years. With proven success in Kuwait and the UAE earlier this year, IHOP looks set to create new fans in Saudi Arabia. The restaurant located at Le Mall, Jeddah is open Saturday through Wednesday from 6.30 am till 1 am and Thursday and Friday from 6.30 am till 2 am. The Texas Roadhouse story is simple. Legendary Food, Legendary Service®. The restaurant and its friendly staff pride themselves on being not just a family restaurant and not just a steak restaurant, but a place where everyone, of all ages, can come and have a great meal and great fun for a great price. The Texas Roadhouse menu, already discovered by steak lovers in Dubai and Kuwait, includes the much-loved Hand-Cut Steaks, Fall-Off-The-Bone Veal Ribs, Made-From-Scratch Sides, and Fresh-Baked Bread. The restaurant located at Le Mall, Jeddah is open Saturday through Wednesday from 11 am till 1 am, Thursday from 11 am till 2 am and Friday from 1 pm till 2 am. PizzaExpress has been perfecting the art of pizza since 1965. We have also kept our pizzas, as Italian original Pizza should be, by sticking to traditional ingredients and using an authentic pizzeria oven. The chefs at our PizzaExpress restaurants have created special mouth-watering recipes: the original Classic, the authentic Romana, the light Leggera and a spicy Calabrese, prepared as they're ordered in an open kitchen. The menu also includes equally delicious antipasti, salads, pastas, and deserts. The basic principles of premium ingredients, authentic preparation, reasonable prices, good service, a unique and well-designed restaurant environment have all helped PizzaExpress to gain an international reputation for first class traditional pizza. Your experience at PizzaExpress is one to remember. Kids visiting our restaurants can make their own pizza with our pizzaiolo supervision during their regular visits or for their birthday parties. The restaurant located at Le Mall, Jeddah is open Saturday through Wednesday from 11 am till 1 am, Thursday from 11 am till 2 am and Friday from 1 pm till 2 am.