South African restaurant chain Nando’s has reported that it has sold nearly 70 percent of the seats at it's new The Dubai Mall venue for its New Year’s Eve celebrations in front of the Burj Khalifa, with seats costing up to AED2,500 ($680) per person. “It is probably the most happening strip facing Burj Khalifa. On the promenade we have 80 seats which are priced at AED2500 per seat,” George Kunnappally, managing director of Nando's UAE, told Dubai Eye’s Business Breakfast radio show in an interview this morning. Nando’s opened a new outlet in The Dubai Mall last month, positioned on the promenade just in front of Burj Khalifa, the world’s tallest building and one of the city’s most popular sites for New Year’s Eve fireworks. “It is an amazing view of the fountains and the Burj Khalifa and from 8pm until midnight you can enjoy as much as you like of our hot favourites… Of the 80 seats we have on the promenade, 60 on the terrace and 100 seats inside, we have sold out almost 70 percent of them in the last four days,” he added. Restaurants and outlets in The Dubai Mall traditionally boost their prices on December 31 as demand rises ahead of the annual fireworks display at Burj Khalifa at midnight. According to a report by The National, fast food chain Five Guys is charging up to AED1,500 and International House of Pancakes is charging AED1,150 per person, while coffee shop Starbucks is charging up to AED1,200, including food and beverages. This week, it was announced Burj Khalifa will mark its 10th anniversary with a spectacular light show on January 4. The specially created show aims to dazzle visitors with a colourful interplay of designs and motifs while there will also be surprise gifts for visitors to At the Top, Burj Khalifa and The Dubai Mall.