Yesterday we opened our second store in Doha at Doha Festival City 🇶🇦 The photos and clips coming in all day told the whole story. A packed store. People queuing at the till. Our team handling it like they'd been doing it for years. You build a brand for years thinking about numbers, locations, margins. Then a day like yesterday lands and you remember it was always about this. People putting on something we made and walking out feeling good. To everyone who came through on day one, thank you. You didn't have to pick us. To ALSIDDIQI HOLDING, our partners in Qatar. You were in before most. That's not the kind of thing you forget. And to the team on the ground who pulled this off. I see you. More stores coming. Region and beyond. Can't wait to share... | 16 comments on LinkedIn
• 28 Apr, 2026
