Berenjak has opened its first permanent restaurant in Saudi Arabia at VIA Riyadh. The move marks the brand’s entry into the Kingdom following its pop-up during Riyadh Season early 2025. The London-born Persian concept, created by Kian Samyani and operated in collaboration with Cool Inc. in Saudi, builds on its existing presence across the United Kingdom, United States and the Middle East, bringing its approach to traditional Persian cooking into a new market. As the brand expands internationally, Cool Inc.’s and Berenjak’s focus remains on maintaining consistency in its core offering while adapting to local context.