The strategic partnership brings 13 of the region’s favorite names in beauty, dining, fashion and home accessories to the largest mall in Egypt CAIRO - 22 September 2021: TMG the leading real estate developer in Egypt has announced a strategic partnership with premier lifestyle retailer AZADEA Group to bring 13 new brands to the Open Air Mall at Madinaty. AZADEA Group stores will occupy an area close to 10,000 square meters and are planned to open in the spring of 2022. The agreement will enhance the mall’s retail offering and will provide its shoppers with AZADEA Group’s most exciting globally recognized brands. Shoppers will enjoy power brands covering a wide range of categories including fashion and accessories, dining, and home accessories. Open Air Mall shoppers will get to enjoy power brands including Zara, Zara Home, Oysho, Pull & Bear, KIKO Milano, Sunglass Hut, Stradivarius, Lefties, Virgin Megastore, Massimo Dutti, Bershka, PAUL and The Butcher Shop and Grill The partnership was signed in an official ceremony held at the beautifully landscaped Open Air Mall. Mr. Omar Hisham Talaat, Chief Business Development Officer at TMG Holding and Mr. Saif Salem, Country Manager at AZADEA Group signed the contract on site. Open Air Mall is one of the largest upcoming shopping and lifestyle destinations in Egypt and the Middle East. The mall is made up of 92,000 Sqm of GLA spread across 8 different themed buildings. The mall has been operational in a “soft launch” mode since 2019 with the opening of two of its eight buildings, one of which anchored by Carrefour Hypermarket and the other boasts a 15-screen cinema complex that offers the latest in projection technology. Open Air Mall is planning to soon open the third and fourth buildings before the end of the year. The third building will house a Food Hall which will cater to every taste and it will feature the best international food outlets consisting of local and regional chains. The fourth building is a uniquely designed Family Entertainment Center that will offer families with “first to market,” experiences which will surely leave them thrilled. The Mall will offer its visitors and shoppers with never been seen experiences in Egypt. Inspired by the San Francisco Tram, the Mall will feature 4 trams built on a historic undercarriage from a 1950s trolley streetcar that will travel along the mall’s promenade connecting the different buildings in fun filled rides. The mall is easily accessible to shoppers and is located in East Cairo on the Cairo-Suez Highway. Open Air Mall is only a 10 to 20-minute drive from New Cairo, the New Capital and Al Rehab City, it is also strategically located in close proximity to the 1st, 3rd and 5th settlements. It has a direct catchment area of approximately 4.5 million people. Although not yet fully operational, the mall already draws healthy footfall averaging 30,000 customers per day. Watch out for more great announcements in the very near future. When fully complete, Open Air Mall will be a destination that offers an experience that far exceeds pure retailing.

Affordable fashion brand Lefties launches in Cairo Inditex Group’s affordable fashion brand for all ages, Lefties makes its debut in Egypt with their first store in Mall of Arabia on the 13th of July followed by Citystars on the 16th of July. The space spans over 1,400 square meters (at Mall of Arabia) and (1,200 square meters (at Citystars) and showcases their signature range of Men’s, Women’s, Kids and enfant wear, as well as Denim and Sportswear lines. The new retail space adopts a very open concept, where Lefties enhances the inner space and the visual displays within. A clean, refined design seeking elegance, warmth, and a timeless lasting store concept. Its large façade is entirely open to merge the store with the mall, welcoming all the people in the place to visit Lefties as they walk thru the mall. Middle East is a priority market for the brand and Egypt will be the 9th opening for Lefties after Spain, Portugal, Mexico, Qatar, Morocco, Saudi Arabia, Tunisia and UAE. About Lefties: Lefties is one of the main affordable fashion companies in Spain. It currently operates in 9 markets – Spain, Portugal, Mexico, Qatar, Saudi Arabia, Morocco, Tunisia, UAE and Egypt – with a network of more than 157 stores. It is part of Inditex Group, one of the largest distribution groups in the world. Lefties is aimed at all types of people and all ages. The company has items for women, men, girls, boys and babies, which all have their own footwear and accessory lines. Lefties also offers Denim and Sportswear collections. The Lefties business model focuses on designing, manufacturing, distributing and selling through an extensive network of own stores and franchises.

Success in life is about proper management, determining deliverables, and always pursuing new goals. Congrats to our Egypt team for their latest stores openings: RESERVED, LEFTIES, and BERSHKA in Citystars, Egypt. Beautiful stores, crafted to the minor details and showcasing the latest collection in a modern design. Make sure to pass by our stores for a visit.

valU, the Leading Fin-Tech Buy-Now Pay-Later Platform, and AZADEA Group Sign Partnership to Offer Installment Services at the Group’s Egyptian Retailers The partnership will see shoppers benefit from valU’s convenient financing plans to meet their lifestyle needs at all AZADEA F&A brands Cairo, 1 June 2021 valU for Consumer Finance, the leading fin-tech buy-now pay-later platform (BNPL), and AZADEA Group, a premier lifestyle retail company in the Middle East and Africa, announced today the launch of a new partnership that will see AZADEA Group’s retail outlets be included in valU’s roster of merchants as the partners work together to meet their customers’ lifestyle needs. Walid Hassouna, EFG Hermes Finance CEO and Head of Debt Capital Markets said: “We are extremely pleased to announce this new partnership with AZADEA Group, one of the largest fashion retail conglomerates in Egypt and the Middle East. valU is constantly looking to expand its network of partners across different sectors to offer individuals access to the market’s leading brands without the full payment burden as they benefit from an affordable and convenient shopping experience that allows them to live the lifestyle of their choosing.” Through valU’s mobile application, users can benefit from the fastest approval process in the market, seamlessly conduct transactions, and make purchases at any of AZADEA Group’s retailers with convenient installment plans of up to 60 months. AZADEA Group’s retailers in Egypt span some of the largest global fashion and home retail brands, including Zara Home, Massimo Dutti, Oysho, Reserved, Zara, Bershka, Pull & Bear, Stradivarius, Virgin Megastore and Lefties (launching this summer season). Saif Salem - Country Manager Egypt at AZADEA Group said: “We are delighted to be partnering with valU to offer our customers the kind of broad-reaching service offering they have come to expect of us. Delivering new and innovative experiences is central to what we do at AZADEA Group, and with high demand for our brands in Egypt coupled with the need for alternative financing, we believe this partnership will be very well received by the market.” In 2020, valU made great strides to expand its offering in response to the COVID-19 pandemic, which bounded shopper purchasing power. The company saw threefold growth throughout the year, with the number of customers growing to over 170,000 users and hitting over 265,000 transactions in excess of EGP 1.5 billion. valU’s mobile application also expanded its partnerships, adding key retailers and e-commerce websites in numerous sectors as well as venturing into new segments such as education, healthcare, among others. —Ends— About valU Established in 2017, valU is a leading fintech solutions platform offering premium, customizable financing plans. With more than 3,500 points of sale, valU offers access to a wide network of retail and e-commerce across a diverse array of sectors including residential solar solutions, education, travel, and home furnishings, among others. As the first platform of its kind in the MENA region, valU customers are able to receive instant credit decisions through their devices and gain access to the platform’s partners. For further information, please contact: EFG Hermes Media media@efg-hermes.com May El Gammal Group Head of Marketing & Communications at EFG Hermes melgammal@efg-hermes.com About Azadea Group Holding About AZADEA Group Holding SAL AZADEA Group is a premier lifestyle retail company in the Middle East and Africa. Since its inception in 1978, the Group has developed a substantial network of more than 600 retail stores representing 35+ leading international brand names in fashion and accessories, food and beverage, home furnishings, sporting goods, multimedia, and beauty & cosmetics. With over 10,000 employees, AZADEA Group operates across 13 countries, including Algeria, Bahrain, Cyprus, Egypt, Ghana, Jordan, Kenya, Saudi Arabia, Kuwait, Lebanon, Oman, Qatar, and United Arab Emirates, along with an online retail experience website www.azadea.com. For more information about AZADEA Group, visit www.azadeagroupholding.com Ziad Rawas Regional Corporate Communications Specialist at AZADEA Group ziad.rawas@azadea.com Note on Forward-Looking Statements In this press release, EFG Hermes may make forward looking statements, including, for example, statements about management’s expectations, strategic objectives, growth opportunities and business prospects. These forward-looking statements are not historical facts but instead represent only EFG Hermes’ belief regarding future events, many of which, by their nature are inherently uncertain and are beyond management’s control and include among others, financial market volatility; actions and initiatives taken by current and potential competitors; general economic conditions and the effect of current, pending and future legislation, regulations and regulatory actions. Accordingly, the readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date on which they are made.

قال الرئيس التنفيذي لمجموعة الفطيم مول الإماراتية تيموثي إرنست، في مؤتمر صحفي بالقاهرة اليوم الاثنين، إن شركته تستثمر ملياري جنيه (129 مليون دولار) في توسعة مشروع "كايرو فيستيفال سيتي مول" شمال شرق القاهرة. وأضاف إرنست أن التوسعة تشمل إنشاء مبنى جديد باسم "فيستيفال أفينو" على أن يتم افتتاحه في الربع الأول من 2023. ويضم مشروع فيستيفال أفينو عشرات المتاجر من أكبر العلامات التجارية العالمية إلى جانب مطاعم. وكانت الفطيم مصر التابعة للفطيم الإماراتية بدأت العمل في مشروع كايرو فستيفال سيتي الواقع في التجمع الخامس بشمال شرق القاهرة عام 2008. ويقام المشروع على مساحة 3 ملايين متر مربع ويضم مركزا تجاريا ومنطقة إدارية وفندقين فاخرين ومدارس ومنشآت طبية ووحدات سكنية. إلى ذلك، قال إرنست إن شركته ستستثمر أيضا 200 مليون جنيه إضافية من أجل تجديد مباني المول الحالية خلال 18 شهرا.