There are things that are quintessentially New York, the kinds of things that only a genuine New Yorker would understand, the kinds of things that can only be experienced and never really explained. Real New Yorkers know what these things are because they live them. Our story is a nod to the human truth of what it means to be a New Yorker, allowing us to confirm our authenticity to actual New Yorkers while inviting “out-of-towners” to experience it by proxy through drinking our coffee. It’s a little tongue in cheek, but like the coffee it’s an expression of what it means to live in one of the most dynamic cities in the world.

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