Awj Investments CEO Manhal Naser and ETE Group CEO Morhaf Bu Khamseen signed the agreement on January 31.
“We’re very excited to enter the Saudi market. The F&B sector in KSA is the largest and strongest in the GCC.
"We look forward to expanding Operation Falafel and being one of the key leaders in the Middle Eastern street food market in KSA and MENA region,” commented Naser.
The first Operation Falafel will open in Q3 2017, and development is underway for 50 units in the central and eastern regions of the Kingdom.
The concept was created by Awj Investments and in an interview last year with Caterer Middle East, Naser revealed that his ambition is to take Operation Falafel global.Origin source :Hotelier Middle East